Skills and Services
Brand
Discovery
Learnings + insight
Research
Stakeholder intake
Competitive analyses
Workshops
Definition
Meaning + context
Purpose
Positioning
Personality
Values
Naming
Architecture
Creation
Form + impact
Tagline
Verbal identity
Voice/messaging
Creative strategy
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Brand consulting
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Image research
Application
Touchpoints + experience
Content strategy/editing
Web strategy and UX
Program planning
General consulting
Also:
Business Management
Engagement + initiation
Business development | Deal structuring | Account planning
About
With more than 25 years of experience in strategic communications, branding, and user experience (UX), I thrive on the problem-solving nature of my work.
Three years into my first job at a small sports and event marketing firm, I left my beloved east coast roots behind to relocate to the City of Angels. I started working for a young and hungry e-commerce web development firm. Two and a half years, three promotions, and about $60 million in venture capital investment later, the dot-com boom went bust and with it my hopes of cashing in on my stock options. All was not lost. I gained deep experience surrounding a breakthrough technology.
As a leader in a boutique corporate branding firm in LA for more than two decades, I've played a key role
in business development, brand development, and the creation of print and digital brand touchpoints for clients in industries ranging from biopharmaceuticals, healthcare, and higher education to financial services, technology, and everything in between. Throughout my career, I’ve been lucky to work with amazing creative, strategic and technical talent who’ve cut their teeth at places like Landor, Gensler, Prophet, Hughes Aerospace, and IBM Watson. And I’ve been smart enough to watch and learn at the feet of such masters. I've honed my craft, my business skills, and (more esoterically) my ability to manage the gargantuan tussle between right and left brains. I live in Santa Monica, California, where I use my knowledge of iterative design to work on upgrades for the robust (if not bug-free) program known as ME. (Current Version: 100.0.5112.101).
Experience
25 years experience — branding, strategic communications, and UX
Baker Brand Communications / Santa Monica, CA
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Create and present business development pitches and proposals
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Manage deal structuring
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Oversee strategy, design and execution of brand programs, websites, and other communications systems
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Interface with C-suite and executive-level management-level clients
Noteworthy clients:
Guidance — Web application developer specializing in e-commerce / Marina del Rey, CA
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Co-leader of $5 million unit
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Led user experience practice
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Led multi-disciplinary teams in developing complex, multi-million dollar e-commerce websites
Noteworthy clients:
